Media Specialists for Premium Products & Markets
As specialists in global media planning and buying for the banking, financial, automotive, marine, aviation, real estate and other premium industries, we are your media and marketing partner of choice to target wealthier and elite markets around the globe. Unlike other media agencies, EDISONMEDIA.NET is not a ‘jack of all trades’. We are experts in targeting higher net-worth individuals and are able to offer an insightful perspective on this elusive and often misunderstood niche. Our in-depth knowledge of premium market trends enables us to offer clients unique insights, as well as strategic marketing solutions which are highly targeted, relevant and effective.
Interested in reaching affluent consumers in the right place and at the right time?
Adaptive Media Solutions
As an adaptive, all-encompassing media house, we weave together our 33-year existence, market intelligence and hardworking creative to arrive at strategically placed media solutions applicable to short- or long-term campaigns that reach and excite your audience! We take your business personal.
Our areas of expertise include planning and buying:
Enhance your presence and reach via digital media strategies (includes digital publisher displays).
Take advantage of highly effective, automatic pre-roll ads that play before a featured video to build brand awareness and generate click-throughs.
Reach your target audience through the publications that matter most to them, thanks to our strategic print media planning and buying.
Drive more traffic to your website via efficiently managed, strategically placed targeted ads.
Give your brand the attention it deserves with highly targeted outdoor marketing and branding solutions (including billboards, vehicle branding etc.).
Is your target audience tuned in? We offer strategic and effective radio media planning and buying to ensure that your radio ads are heard by the right listeners.
Our holistic expertise covers traditional and digital media, helping your brand to start a strategic conversation with your audience while strengthening your public profile.
EDISONMEDIA.NET is an international media planning and buying house who specialises in higher-income markets around the globe. In simple terms: We focus on planning and buying media for items or goods aimed at more affluent customers/buyers. Because we specialise, we are focused on bringing new insight to media planning and buying through measures which actualise your business objectives.
At EDISONMEDIA.NET we utilise our 33 years of media planning and buying experience to address the lack of insight into niche markets in the global media planning and buying industry, who generally specialise in FMCG goods (fast-moving consumer goods/perishables).
As most media planning and buying companies around the globe rely heavily on research derived from the FMCG industry for media planning and buying purposes, our experience affords us the time to cultivate real, targeted solutions which have proven time and time again to produce better returns and a better response rate for our clients.
Reach Your Target Market With Maximum Effect
Our media plans focus on your business objectives to ensure targeted, optimised campaigns with the peace of mind of instant reporting and adaptability.
At EDISONMEDIA.NET we also have the time to provide daily/weekly response tracking, because we have the luxury of high-level attention and focus on your target markets to make small adjustments on a regular basis in order to achieve maximum effect for your campaigns. This ensures that both your budget and your response rate are optimised. Our media plans therefore always focus solely on your business objectives.
Better Media Rates For More Reach and Results
Our media buyers ensure the best rates to enable your business to enjoy more reach and results – even on a tighter budget.
At EDISONMEDIA.NET we have the skill and time to negotiate. Over the course of seven years, we have been independently audited by an international auditing firm and have outperformed the Industry Discount Guidelines by a considerable margin. We negotiate better media rates – enabling you to get more reach and results with a smaller budget.
Effective And Adaptable Media Solutions
Our highly effective, flexible media and buying solutions allow you to connect with consumers at the right place, at the right time – and at the right price!
We do not accept any trips to local and international events, gifts or complimentary lunches from media owners. After all, ‘there is no such thing as a free lunch’, and these indulgences always end up costing clients more money. Instead, we offer unbiased, experience-tailored, flexible media planning and buying solutions which connect you with your consumers at the right place, at the right time… and at the right price!
Because we specialise in premium/elite status products and services and our senior staff are not ‘bogged-down’ by selling perishables for FMCG clients, EDISONMEDIA.NET can devise and execute well-strategised, clear-headed, highly effective and adaptable media planning and buying.
“I would highly recommend Edison Media as an efficient, professional marketing partner…“
From their strategic input and defining various international target markets to the development of the iconic Corporate Identity of Eden Island, including the design of the Eden Island Sales Offices in the Seychelles, all advertising and marketing collateral as well as international media planning and buying, all handled with the utmost efficiency and professionalism.
Time is of the essence
Quite often you do not have the time to wait months for creative from your incumbent ad agency (who is probably also under high pressure from its own FMCG clients!). As such, as a back-up to your existing creative team, we also have immediate access to creative teams (as well as TV and radio production facilities) for special projects. This gives us a faster turn-around time – enabling a quick roll-out response capability for creative work and production of final material for publications.
EDISONMEDIA.NET offers the full package, so you can expect excellent service and immediate access to a dedicated team with extensive training and experience in media planning and buying, marketing, advertising and market psychology.
Need us to provide you with a truly all-encompassing media solution?