Media Specialistsfor premium markets.
Global media planning and buying for Banking, Insurance, Financial, Automotive, Marine, Aviation, Real Estate, Luxury, and other Premium categories. We are specialists in higher-income and elite markets.
Positioning
Global agencies still borrow reach assumptions from FMCG research. At Edison Media, we chase the right reach, based on years worth of research and experience in higher-end markets, and design sound media strategies and plans with placements where a premium brand earns trust, instead of just impressions.
In contrast to mainstream agencies and media houses which lean on FMCG research for every brief, Edison Media cultivates real, targeted solutions for higher-income and premium markets, which that playbook quietly misses.
Thirty-seven years. Media disciplines we plan and buy in-house include Digital, Television, Print, Radio, Outdoor and PR. We also have world-class, full-service production facilities available in-house for those times when your own agency cannot meet deadlines, even when timelines compress. These in-house sector desks are aligned to Banking, Finance, Insurance, Aviation, Marine, Automotive, Real Estate, and Luxury. We boast years of independent audit benchmarks, with every buy reconciled in full.
From conventional above-the-line Television and Digital through Outdoor and Radio to Programmatic buying, planned and bought as one schedule so mass-reach media behaves as a single strategy, with daily or weekly response tracking when the brief needs it.
Digital Media
Publisher Display, Online Pre-roll, PPC, Programmatic, and Paid Social, planned for premium and higher-income reach.
Television
Prime-time negotiation across terrestrial, satellite, and CTV.
Magazines, Trade Press, and selected high-end titles; still unmatched for luxury.
Radio
Frequency-led drive-time planning in markets where Radio still owns the car.
Outdoor
Billboards & Programmatic, Transit, Vehicle and Outdoor Branding, negotiated site by site.
Creative Production
TV, Radio, Digital roll-outs and Print production when timelines compress, including back-up to your in-house or Agency Creative teams.
The receipts.
The shape of the practice, kept transparent and independently audited.
Years in the Media Business
Disciplines we plan & buy
Core sector focuses
Have a premium brief?
Interested in reaching affluent consumers in the right place and at the right time? Most engagements still start with a thirty-minute call and a frank view of what the budget can do.