EDISONMEDIA.NET is an international media planning and buying house which specialises in higher income markets around the globe. In simple terms: We focus on planning and buying media for ‘high-ticket’ items or goods aimed at more affluent customers/buyers. Because we specialise, we are focused on bringing new light to media planning and buying through measures which actualise your business’s possibilities. At EDISONMEDIA.NET we utilise our 30 years of media planning and buying experience to address the lack of insight into niche markets in the global media planning and buying industry which generally chase the bigger budgets of FMCG clients (fast-moving consumer goods/perishables).
Our experience translates into an ‘anti-mass-market approach’ with zero investment in FMCG companies.*
As most media planning and buying companies around the globe rely heavily on research derived from the FMCG industry for media planning and buying purposes, our experience affords us the time to cultivate real, targeted solutions which have proven time and time again to produce better returns and a better response rate for our clients.
Every business person is a master at negotiation – which is not the case with conventional media planning and buying agencies. Their planners and buyers often just do not have the skills OR the luxury of time. In this regard EDISONMEDIA.NET is totally different … we have the skill set and time to negotiate. Over the course of seven years, we have been independently audited by an international auditing firm and have outperformed the Industry Discount Guideline by a considerable margin. This proves that we negotiate better media rates on your behalf.
Time is always of the essence
Quite often you do not have the time to wait months for creative from your incumbent ad agency (who is probably also under high pressure from its own FMCG clients!). As such, we have immediate access to a creative team, as well as TV and radio production facilities for special projects. This gives us a faster turn-around time because of quick roll-out of creative and production of final material for publications.
EDISONMEDIA.NET offers the full package, so you can expect excellent service and immediate access to a dedicated team with extensive training and experience in media planning and buying, marketing, advertising and market psychology. This enables us to provide you with a truly all-encompassing media solution.
We work around the globe, but our main planning and buying offices are located in Cape Town and New York. Wherever you are in the world, share an existing media schedule with us and we will give you an honest opinion as to whether we can improve on it, or even better … beat it.