Thirty-seven yearsof scrutiny, not scale.
Edison Media is an international Media Planning and Buying Consultancy focused on higher-income and premium markets, not FMCG volume. We use our 37+ years of experience under the same management to plan and buy selective Media for Banking, Insurance, Financial, Automotive, Marine, Aviation, Real Estate, and Luxury sectors, with the independence to put your unique outcomes first.
Philosophy
Mass media became a volume business. We went the other way. We choose the brief, the market, and the channel — then we negotiate the channels, the pages, the spots, and the sites that put the message next to the audience you want, not a template reach plan.
Every placement is independently audited. Every post-campaign reconciliation is shared in full. The client sees what we see.
Values
Four principles that decide which briefs we take and how we run them.
Independence
We do not take trips, gifts, or complimentary entertainment from media owners. The incentive stays on your outcomes and cleaner, better rates, not favours that end up on the invoice.
Specialism
We choose the brief. Premium products, premium markets — we don't chase FMCG volume.
Scrutiny
Global auditing firms have benchmarked us against industry discount guidelines, and we have consistently outperformed the best in the world. Every buy is reconciled — you see the full working.
Proximity
You work with the Principals of the company. No account-management layer between the strategy and the buy.
A brief timeline.
- 1989Founded
Set up as a specialist media planning and buying house focused on higher-income and premium markets, not a generalist media shop.
- 1994Regional expansion
First pan-regional print and broadcast buys for international clients.
- 2008Digital practice
Scaled digital planning and buying as premium audiences moved online.
- 2009Premium specialism
Deepened the focus on wealth, luxury, and specialty categories.
- 2011Production support
Layered world-class creative and production access for compressed timelines, including backup to in-house and agency teams.
- 2026Today
Thirty-seven years in Media: Planning and Buying across Digital, TV, Print, Radio, and Outdoor for Premium markets worldwide, with independent audit discipline and reconciliations shared in full.
Have a premium brief?
Interested in reaching affluent consumers in the right place and at the right time? Most engagements still start with a thirty-minute call and a frank view of what the budget can do.